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A WORLD IN PROGRESS

THE ROAD TO CIRCULARITY

COMMUNITY ACTION

HOW TO COACHTOPIA

TIP 1

Don’t back down

Our Coachtopia Catalyst Fund recipients spoke about how and why they found
the courage to dig deep and take the first step as environmental activists.

WATCH THE DISCUSSION

“After college, I got my dream job offer. But then I thought ‘what if I say no and build BGE instead?’ So, I did, and it worked. It’s ok to be strategically delusional.”

Wawa Gatheru, founder of
Black Girl Environmentalist

“Find your why, refine it and always remember that everything is connected. When you create profound change, you open doors for others.”

Emmy Scott, Executive Director
of Earth Guardians

“When I heard my peers in Japan were told they couldn’t recycle, I knew it was my duty to create a space for youth to have a voice.”

Rena Kawasaki, Japan Regional
Director of Earth Guardians

“People told me to just ‘pick one thing’ or box myself in, when my passions can actually work all together. I’m a multi-hyphenate.”

Maya Penn, founder of Maya’s
Ideas 4 The Planet

TIP 2

Embrace your uniqueness

A panel of creative entrepreneurs discussed the challenges and triumphs of launching
their own brands, and how they found the confidence to do so.

WATCH THE DISCUSSION

“I have my own creative identity, and you do, too. There are ideas in your brain that will never get out into the world unless you show the world.”

Lydia Ross, designer, Dream It Real scholar
and founder of Purpul Co.

“Just start somewhere. Try. Draw up sketches, play with fabrics. Someone out there is going to like what you’re doing.”

Mikey Poster, designer and
founder of Poster

“I’m not always confident. But what I am confident about is how much I love what I do. The work leads the way.”

Marissa Crider, designer and founder
of Offbeat Sweet

“My brand is all about me—but not in a cocky way. People don’t buy products. They buy stories. You have to tell your story in order for people to gravitate towards you.”

Keanu Williams, designer
and Dream It Real scholar

TIP 3

Be your own hype person

Digital creators from the Coachtopia community talked about creating your platform,
crafting your message and—perhaps most importantly—ignoring the haters.

WATCH THE DISCUSSION

“I’ve realized social media is not for comparing. It’s just a tool. This allows me to grind it out and build my audience.”

Anna Molinari, creator, fashion designer
and upcycling expert

“I’ve been successful because I take my audience along and say, ‘here’s what I’ve learned.’ And if get something wrong, I say ‘here’s what I got wrong—and that’s ok.’”

Caulin Donaldson (aka @TrashCaulin),
eco-creator and activist

“If you’re passionate about a brand, DM them and explain why you’re eager to work with them. The person responding is another human being—they’re not going to judge you.”

Lizzy Enobakhare, creator, model and
diversity advocate

“My content does really well when I’m ready to yap. I throw on the camera, press record and just upload. Other people can feel my passion.”

Jazmine Rogers, founder and CEO
of Sustainable Baddie